Craft soda breweries have seen a resurgence as demand for all things unique and artisanal has increased. For many reasons, these classic beverages have gained in popularity. This growing trend could potentially benefit restaurants that decide to include these artisanal beverages in their menu.
Why So Popular?
The craft soda business has grown for various target customers for different reasons. Consider your restaurant’s target customers. Whether your business attracts a younger new age crowd or is a go-to establishment for business dinners, chances are, if you are offering craft soda it will sell. Customers are starting to seek out craft soda in stores, at festivals, and restaurants. Craft soda bars have even started popping up all over the country. Why is the nation excited about craft soda? Below are a few reasons they are becoming the beverage of choice.
A Taste of Tradition
Craft soda is not a new concept. At the very beginning of the soda industry, all soda was craft soda. First introduced in the late 18th century, all sodas were made on the spot. It was thought to hold many health benefits and was touted as a cure-all. From scurvy to headaches, carbonated water was considered more medicine than beverage. It wasn’t until the late 19th century that soda was mass-produced and sold as a beverage. Even then, they were promoted as health beneficial drinks.
Craft Soda Breweries are bringing back the tradition of small batch carbonated beverages, a product that hasn’t been widely seen since the explosion of products from companies like Coca-Cola and Pepsi-Cola. When soda became mass produced and widely advertised, the small batch sodas from small business started to disappear, drowned out by the big businesses that could afford to advertise well and produce for the masses.
Vintage and Antique are gaining traction with newer generations as sustainability becomes a major part of American culture. As the nation veers toward the old fashioned, their tastes spread across all categories, including the food and beverage industry. From the speakeasy vibe of the 1920s to retro diners of the 50s and 60s, restaurants are catering to the growing vintage culture. Customers today want more than just the taste of good food – they want an experience immersed in tradition.
A traditional beverage like artisanal craft soda could fit the mold for any restaurant jumping on the past-time trend.
Artisanal Excellence
Unlike the mass-produced sodas on the market today, craft sodas, also known as artisanal seltzers, are specially crafted in small batches. Crafters of these unique beverages have mastered the art of creating a flavorful drink that is one of a kind, using ingredients that cater to today’s societal desire for all natural products.
Craft soda artisans typically draw from traditional soda recipes or are inspired by unique ingredients to create a distinctive flavor that will appeal to today’s customer.
The endless possibilities can lead to interesting and unconventional flavors, piquing the interest of customers who happen upon the flavor. Bacon soda, blueberry basil, lavender vanilla, jalapeño pineapple – all these flavors are a possibility when it comes to craft soda. From sweet to savory, consumers are sure to enjoy a distinct and memorable drinking experience.
Many soda brewers prefer a hands-on technique, adding a special quality to their beverage. This added care to provide a top quality soda sets the craft soda apart from the mass produced alternatives. Time, care, and creativity go into making craft sodas. Customers find much appreciation in this kind of passion.
Where mass produced sodas can contain high fructose corn syrup and artificial flavoring, craft sodas usually stick to cane sugar and other natural ingredients to sweeten and flavor the drink. Although craft soda may not always be the healthier option, their tendency to stick to all natural ingredients makes them a preference for customers who want to avoid artificial additives.
Local Pride
Small business has been a growing trend and continues to surpass large companies. According to surveys, 82% of Americans believe that small businesses have a positive impact. They often thrive in niche markets that larger corporations overlook and have the ability to quickly adapt to preferences and trends. Small businesses also contribute to the local economy.
Many of these craft breweries are small-scale companies. They prioritize quality over quantity and encourage creativity and attention to detail. As a niche product they can handle the ever changing trends and preferences in various flavor combinations and presentations. In support of local businesses, many residents and businesses take pride in the local crafts and proudly purchase them wherever they are sold.
Craft soda tends to highlight locally sourced ingredients as well, expanding the growth of local businesses around them. Keeping the business in town creates a community of which to be proud to be a part of.
Sustainability
The use of local ingredients also contributes to the sustainability of the business. Because ingredients are usually purchased locally, the overall carbon footprint associated with transportation is reduced.
Most craft soda breweries also turn to sustainable packaging like glass bottles and all natural products chosen specifically with sustainability in mind. Committing to locally sourced ingredients minimizes the environmental impact.
Today’s customers put a high value on sustainable goods. People want to contribute to a better world by using only sustainable products and services. Sustainability has entered every market. Nearly a third of customers are more likely to purchase sustainable goods over the alternatives. As this number grows, craft soda gains popularity over the mass-produced soda options.
To contribute to a more sustainable lifestyle, also consider other ways to turn your restaurant into a green business. At TimeWorn we are proud to offer environmentally friendly table top options. Our reclaimed wood is a prime sustainable furnishing that can contribute to earning your restaurant the title of a green restaurant.
Alcohol Replacement
The rise of wellness culture has led many to make more health conscious decisions in all aspects of their lives. This means cutting back on sugar and processed food. Living healthier also means slacking off on alcohol consumption. Younger generations in particular have begun embracing sobriety and moderation, shifting away from alcoholic beverages and leaning toward flavorful alternatives. Because of the wide diversity of flavors including mocktail options, craft sodas have made a great replacement beverage.
While some friends may enjoy a creative alcoholic beverage, providing a nonalcoholic craft soda option can make those not seeking alcohol or the designated driver feel included.
Benefits of Craft Soda for Restaurants
Trends have changed drastically over various categories in the last decade alone. People prefer organic products, unique flavors, and non-alcoholic beverages. Stores and restaurants have found craft soda to fit well with the new demands. Including craft soda as an option in your own establishment can increase customer satisfaction and your overall sales.
Elevated Dining Experience
Including craft soda, especially from a local brewery, can take your restaurant’s dining experience to a new level. Offering up a fine meal is excellent, but providing unique beverage choices that are as fine a quality as the food you serve can complete the customers overall enjoyment. Customers are sure to return for an experience that they can only find in your establishment.
Providing a craft soda bar with communal tables will bring in locals who love their community and want to support your local business and the local craft soda breweries in the area.
Local Partnerships
Collaborating with local craft soda producers fosters partnerships within the community. Supporting small businesses in your community can boost the overall local economy. Building relationships with local businesses can extend your network and lead to other partnership opportunities in the future.
Differentiation from Competitors
Even if your competitors are jumping into the craft soda market, the whole craft soda industry offers an abundance of unique, specially crafted drinks. Finding a local craft soda brewery that can match your restaurant style will make your restaurant shine.
Higher Profits
In the restaurant business, alcohol makes up a little more than 20% of total sales. This is a substantial amount of business profits. In recent years, however, alcohol sales have seen a decline as customers seek healthier options. Despite this trend, customers still want a flavorful beverage that pairs well with their meals. Providing craft soda options satisfies the wants of your customers. These artisanal drinks are an excellent replacement for cocktails.
They also make a great replacement for mass produced soda options. Offering higher quality products can elevate your profits for your entire menu and ensure return customers willing to pay for the beverages and meals you have to offer.
Preparing for Future Norms
Sustainability, all natural ingredients, and distinctive, unique flavors are becoming the all around trend for the spending generation today. These trends are projected to continue rising as the wants and needs of today’s customers continue to veer toward a healthier, more sustainable future. Craft sodas offer exactly what consumers are looking for and will be looking for well into the future.
Taking advantage of the trend now can guarantee customers will continue returning to your restaurant for years to come.
Conclusion
The rise of craft sodas offers a unique opportunity for restaurants to enhance their menus, elevate their dining experiences, and connect with modern consumers seeking high-quality, sustainable, and flavorful beverage options. By including craft sodas, your establishment can differentiate itself from competitors, support local businesses, and appeal to a growing audience looking for artisanal, non-alcoholic alternatives. The combination of tradition, creativity, and sustainability behind craft sodas resonates with today’s trends and consumer values, making them a smart investment for the future of your restaurant. Served on TimeWorn’s handcrafted tables, with their timeless charm and durable design, craft sodas create a cohesive and memorable dining experience that reflects both authenticity and attention to detail—qualities your customers will appreciate and return for.
FAQ
What are some creative ways to present craft sodas in a restaurant?
Present them with garnishes, in signature glasses, or as part of a tasting flight. TimeWorn’s handcrafted tables make a perfect surface for showcasing these creative presentations.
Why should restaurants add craft sodas to their menu?
Craft sodas cater to a growing demand for unique, artisanal beverages and can elevate your menu offerings. Serving them on TimeWorn’s handcrafted tables enhances the premium dining experience.
How can craft sodas improve the dining experience?
Craft sodas provide a flavorful, non-alcoholic alternative that complements your food. Paired with TimeWorn’s elegant and durable tables, they create an inviting and memorable environment for diners.
Do craft sodas appeal to health-conscious diners?
Yes! With natural ingredients and no artificial additives, craft sodas are often seen as a cleaner, healthier beverage choice, aligning with the preferences of many modern diners.
Can I charge a premium for craft sodas?
Yes, customers are often willing to pay more for unique, high-quality craft sodas, especially when served in an upscale setting with TimeWorn’s beautifully crafted tables and bar tops.
Why do craft sodas pair well with TimeWorn’s handcrafted tables?
Both craft sodas and TimeWorn tables focus on artisanal quality, sustainability, and timeless charm. Together, they create a cohesive dining experience that customers will love.
How do TimeWorn tables enhance the presentation of craft sodas?
TimeWorn’s tables provide a rustic yet refined backdrop that complements the artisanal nature of craft sodas, making the presentation feel intentional and premium.
What TimeWorn table options work best for craft soda bars?
All of our tables are meticulously hand-crafted, making any of our 50+ product options an excellent choice to complement the service of craft sodas.
Do TimeWorn bar tops pair well with craft soda taps?
Absolutely. TimeWorn bar tops are designed to be both functional and visually appealing, making them an excellent choice for showcasing craft soda taps in a bar or restaurant setting.
Can TimeWorn’s reclaimed wood tables enhance a craft soda-focused restaurant?
Yes, reclaimed wood tables not only add to the sustainability narrative but also provide a rustic and vintage feel that aligns beautifully with the artisanal vibe of craft sodas.